The Gift of Planning

Financial Planning, Firm News & Events, Give Big, Yeske Buie in the Mediaon November 29th, 2018No Comments

Written By: Lauren Mireles, FPQPTM

Yeske Buie has long supported the Foundation for Financial Planning, the nation’s only nonprofit charity solely devoted to supporting the delivery of pro bono financial planning. We believe so strongly in the importance of the work that they do that we’ve consistently given our time, our talent, and our treasure to the organization for over a decade. Through our involvement with the Foundation, we had the privilege of meeting a young family whose life had been upended with the terrible news of a cancer diagnosis.

“Everything we worked so hard for came crashing down,” said Leslie. “We had medical decisions to make, Mike was in the hospital for months at a time… we were overwhelmed by everything.  The last thing you are thinking about is paying the bills, but they are still there, they don’t go away.”

Listening to this couple tell their story, we were indelibly drawn to help them in whatever way we could; and the Foundation’s Pro Bono for Cancer Campaign made that desire a reality.

The Pro Bono for Cancer Campaign was launched earlier this year with the goal of supporting efforts around the country to connect cancer patients and their families to free, quality financial advice. Yusuf Abugideiri, CFP®, Senior Financial Planner in our Virginia office, was matched with Mike and Leslie to help them navigate their financial challenges. This engagement included gathering their financial data, presenting a holistic plan that put all of their finances in one place, and sharing some new ideas to improve their cash-flow. In Leslie’s words, Yusuf also, “gave us answers to questions that we wouldn’t have known the answers to, and getting answers to even the smallest questions makes a huge difference.”

The experience didn’t just make a difference in Mike and Leslie’s lives, it also made a difference in Yusuf’s life. Yusuf shared the following sentiments during a presentation detailing his work with the family at the Financial Planning Association’s Annual Conference:

It’s been an honor to participate in this initiative and a privilege to work with this family. Working with Mike and Leslie made me appreciate the role I play as an objective advisor, dedicated to instilling confidence in a family faced with many difficult and sometimes overwhelming financial decisions. We provided the structure and offered our skill-set, but it was Mike and Leslie who ultimately drove the work. Not only did they display a willingness to embrace the financial planning process, but they also took significant steps during the engagement to improve their financial situation.

I am grateful for the small role I’ve played in Mike and Leslie’s story – to have been able to combine our support and reassurance with their incredible courage and diligence. It’s meant so much to me to partner with them as they navigate the continuing financial challenges brought about by Mike’s diagnosis.

As is the case with all of our Clients, we appreciate the opportunity to continue building our relationship with Mike and Leslie; hoping to be an anchor during life transitions and a sounding board for ideas and questions that arise along their journey. To repeat Yusuf’s sentiments, it is an honor and a privilege to be welcomed into the lives of Mike, Leslie, and all of our Clients. We receive such an invaluable gift by planning with each and every one of you.

To learn more about the Foundation’s Pro Bono for Cancer Campaign, we encourage you to take a few minutes to explore the following resources:

You’re a Financial Planner… Now What?

Yeske Buie in the Mediaon October 31st, 2018No Comments

Summary By: Lauren Mireles, FPQPTM

“You’re a Financial Planner… Now What?” is the title of a podcast series presented by the Financial Planning Association that features interviews with experts and young advisors alike who share their experiences, knowledge, and practical advice.

Yeske Buie’s very own Lauren Stansell was invited to share her insights on an episode of the podcast that focused on the next generation of financial planners and the importance of continuous learning. In the 45-minute podcast, Lauren shared details about Yeske Buie’s Financial Planning Resident program, our commitment to traditional and experiential learning, and her experience and emotions as a “G2” financial planner. We’ve pulled together some highlights from the podcast in the space below, and we invite you to explore the podcast in its entirety on FPA’s website.

Beneficiaries of Yeske Buie’s Financial Planning Resident Program

“The goal is really that it’s beneficial to everyone.” – Lauren Stansell

The Resident: “Our Financial Planning Residents are sitting in Client meetings from day one, and they are responsible for doing all of the note-taking, and then being responsible for drafting and putting together all of the follow-up emails. They’re doing exactly the same thing as any other entry-level financial planner would do with Yeske Buie.”

The Clients and the Firm: “It’s extremely beneficial, of course, to the company to have these very competent financial planners and have them be growing at such a fast pace, and being so excited to learn.”

The Profession: “The goal is that on graduation day, a Resident is a CFP Professional, and can go off and do whatever it is they may want to do. We feel confident that they’re going out there making the profession better, doing amazing things, and serving Clients well.”

Yeske Buie’s Worldview on Knowledge and Learning

“Part of the reason I am back in school is that I really enjoy learning!” – Lauren Stansell

“Our team needs to know everything in order to serve our Clients the best way we possibly can, and yet we simply cannot know everything. It’s just impossible! Things are changing every day. As such, we have a team-based approach to knowledge and learning.”

“My goal is to become the next expert in tax and estate planning. I want to be the go-to person for all of our team members to help answer questions, or take a deep dive into a Client’s tax situation or estate planning documents to make sure we understand what’s going on and the nature of the effect of our recommendations on those situations.”

“That said, while I intimately know our investment philosophy, the reasons behind our investment choices, and what we believe and why, I might not have the deepest knowledge on analyzing our actual portfolios and when to make changes, or why to make changes, or the market conditions; things that Yusuf and Dave can sit there and talk for hours about.”

“So, for us at Yeske Buie, I think it makes sense to me that everyone has a knowledge and is continually increasing and improving their knowledge in all aspects of financial planning, but that there are some experts when things get tough or when something gets really detailed. …Working together can be a huge benefit.”

Opportunities for Next Generation Planners

“As a young professional, you have the opportunity to share your ideas and be really impactful.” – Lauren Stansell

“We encourage everyone our team who may have a bunch of thoughts and passion around a great idea to use their resources and really get something started! Even if it’s just the first draft that gets the wheels turning for a bigger project or idea, that can be really impactful for our firm and for the employee’s growth. Especially in our Financial Planning Resident Program; the sharing of ideas can lead to someone leaving their mark on Yeske Buie forever, even if they were graduating after three years.”

“For me, this is something that’s really exciting to watch in the profession, too; seeing people present at conferences, and all of these amazing innovations and new ideas that people have is inspiring! I find that I often learn from these ideas and take them back to our day-to-day practice.”

Read the transcript or listen to the podcast in its entirety on FPA’s Activate website.

Yeske Buie in the Media: Cash Back Considerations

Financial Planning, Yeske Buie in the Mediaon October 4th, 2018No Comments

Written By: Lauren Stansell, CFP® and Lauren Mireles, FPQPTM

Credit card companies spend billions of dollars each year marketing their cards to consumers, often using flashy commercials to advertise cash back bonuses, 0% interest rates, and other attractive qualities. But with all the options out there, how do you decide which one earns your business? While there are a number of considerations to evaluate when making this decision, for many consumers, cash back bonuses have become one of the most highly valued features. Lauren Stansell recently shared her thoughts on cash back cards with a writer from BankRate.com and was quoted in their Best Cash Back Cards of 2018 feature offering the following insight:

“Do your research! If you already have a debit card through your bank, check out what cash back cards they offer and what additional benefits you may get for being an existing customer. Then, research other options to be sure you’re picking the best option for you. Choose a card that will give you cash back on the things you regularly purchase.”

Lauren also shared the following insights with BankRate.com as best practices for using credit cards.

What are some tips for beginners using a cash back card?

  • Use credit cards to make purchases that you can pay off at the end of each month; don’t carry an ongoing balance on a credit card. Consider alternative financing options for necessary large purchases like a car.
  • Choose a cash back card that aligns with your spending needs and gives you cash back for the items you buy most frequently. Be sure to maintain your normal spending habits and stay in line with your budget; don’t start spending more money each month just to get additional cash back.
  • Start using the card for everything that gives you cash back, then, pay off the balance each month. Set up automatic monthly payments of your credit card bill so you know you’ll never make a late payment. But, don’t ignore your spending! Pay attention to what you spend and ensure you’re sticking to your budget.
  • Keep an eye out for special deals offered once you have your card. For example, my cash back rewards card often has special cash back deals for restaurants and services. I won’t go out of my way to unnecessarily spend on these items, but I often check the deals to see if any align with my normal spending. If I’m going to spend at a restaurant or on a service that is on the special list, I might as well get the extra cash back being offered.

What are some things to look for in choosing a cash back card?

  • Find online comparisons of various cash back credit cards to easily compare the features or build your own spreadsheet if that’s your preferred style of researching and comparing.
  • Be sure to keep an eye out for potential annual credit card fees and include these in your comparisons.

Why would someone want a cash back credit card over a travel rewards card or other type of credit card?

  • If you don’t travel often, a travel rewards card likely won’t be as beneficial as a cash back card. It all depends on what will give you the most reward throughout your normal course of spending.

How do you like to use your cash back rewards?

  • I have my cash back rewards deposited into my checking or savings account because Bank of America gives me an additional 10% customer bonus if I redeem my points to a Bank of America account.

Yeske Buie in the Media: Financial Advisor Success Podcast

Yeske Buie in the Mediaon August 23rd, 2018No Comments

Summary By: Lauren Mireles, FPQPTM

Elissa recently spent time with fellow Financial Planner and educator, Michael Kitces, as a guest on his “Financial Advisor Success” podcast. During the podcast, the two discussed everything from Yeske Buie’s approach to creating financial plans and serving our Clients, to our desire to leverage the next generation of talent, to Elissa’s career, and more. In this space, we highlight a few excerpts from the podcast that we feel shed some light on Yeske Buie’s passion for serving our Clients through financial planning.

Yeske Buie’s Approach to Financial Planning

“In my opinion, and in Yeske Buie’s opinion, Financial Planners have to be good with the numbers, with the calculations, with the results, and with the output of everything in order to do good planning.” Additionally, Elissa adds that another aspect of good planning includes “the high-level, big picture recommendations that consider who matters to the Client and why, what the key drivers, choices, and consequences are, any outstanding challenges and questions, etc.” And lastly, there’s also “the follow-up afterwards, including a very detailed email that outlines who’s going to do what, when, how, and what are the other outstanding items that haven’t been decided yet or have been tabled.” In summary, our belief is that financial planning should focus on “building the relationship, the interior dimension, knowing the what and who matters to these Clients and why, [and be] backed up by good calculations.”

Elissa’s Advice to New Financial Planners

Elissa’s advice to new advisors is to “really put some thought into [the Clients you want to work with], get mentors to help you, and have conversations with your peers about your value system around financial planning. And then stick with that value system! If your value system has to do with people truly living an exquisite life, seek out Clients who want financial planning to help them live an exquisite life. If your value system is ‘more money is better’, great, go for it. Seek out Clients who want to accumulate as much money as possible. But just know what your value system is and stick with that. Aim to work with clients where you go, ‘Oh, I’m so excited, so and so is coming in today. I can’t wait. I always have such a great meeting with her.’”

Elissa’s Thoughts on the Growth of the Financial Planning Profession

“If you think about where the profession has come over my 35 year career, there’s just been a lot of change. 35 years ago, we didn’t even have computers in the office, so I did return calculations with my HP-12C and a yellow pad and a pen! In terms of the profession, growing the CFP marks and making them ever more rigorous and really enforcing the Code of Ethics has been incredible and it’s what the public needed. It would have been really easy for the profession to go a different route, so the fact that it happened the way it did is a testament to the kind of people who were in the business. And now, coming fully to the fiduciary standard at this point for all CFP licensees is something to be proud of. I would say it’s a shame it took this long, but I’m happy we’re there.”

Reflections on Elissa’s Career

Talking about the hardest point of Elissa’s career…

“There was never a time when it felt bad except in late 2008 and early 2009 when I was honestly walking around pretty much nauseous. And I’m really not exaggerating, my heart was in my throat all day every day. The Clients were in so much pain, and it was so frightening. It was taking every ounce of energy to stick with our absolute fundamental belief that it’s all going to be fine. I’ve got to laugh about somebody who was saying, ‘Well, should I buy gold?’ And we’d say, ‘Well, if things get bad enough that you actually need gold, men with guns will come to your door and steal it from you. So that’s probably not a good idea either!’ So, there have been plenty of challenges, but that’s the risk/reward paradigm, and there’s nothing wrong with that.”

Talking about how Elissa defines success for herself…

“I was raised by two wonderful parents, one of whom grew up in the Blitz in London, and so she had a serious scarcity mentality and it rubbed off on me. While finances are certainly not the only measurement (by any stretch of the imagination!) of success, I feel that I  have everything I could possibly need financially, and that to me is a huge success. It’s nice to feel that there’s enough. I am also grateful to be in a position where I get to spend so much time giving back. We have a wonderful team, three of which are transitioning as new owners, and they work together to run the place which gives Dave and I the opportunity to spend our time as we desire. So that’s huge success, too, that I just have this firm of young people who are just freaking amazing.”

Read the entire transcript or listen to the entire podcast on Michael Kitces’ website, Nerd’s Eye View.

The 2018 Trends in Investing Survey

Yeske Buie in the Mediaon June 14th, 2018No Comments

Written By: Lauren Mireles, FPQPTM

This year’s results of the 2018 Trends in Investing Survey conducted by the Journal of Financial Planning and the FPA Research and Practice InstituteTM have been released and in many ways, last year’s trends parallel this year’s findings. Specifically, the use of Exchange Traded Funds (ETFs) has climbed again for the eighth consecutive year, with 87% of surveyed advisors reporting that they currently use or recommend ETFs with Clients. Additionally, there was a new investment vehicle added to this year’s survey – cryptocurrencies – which advisors largely agreed are “an interesting concept to keep en eye on, but not invest in yet,” at best.

In his role as Practitioner Editor for the Journal of Financial Planning, Dave assisted in the development and interpretation of the survey that was fielded online in April and May and polled over 250 financial planners. His insights on the use of ETFs and the general agreement on cryptocurrencies were shared in Financial Planning media following the release of the survey:

From Financial Planning Magazine

Regarding the rising use of ETFs over the past eight years:

A Mere 2% of Planners See Cryptocurrencies as a Viable Investment Option

“With only 200 active ETFs out a universe of nearly 5,000, the continued rise in advisers’ use of this investment vehicle is clearly congruent with the uptick in their adoption of a purely passive approach to investing,” says Dave Yeske, managing director of Yeske Buie and practitioner editor of the Journal of Financial Planning. “And while 65% of advisers continue to favor a blend of active and passive approaches, these results suggest that the ratio may be shifting in favor of passive.”

From ThinkAdvisor

Advisors Say Yes to EFTs, No to Crypto: FPA

The survey found that 53% of advisors were responding to client questions about cryptocurrencies, but only 1% were using or recommending these investments — a result Yeske called “gratifying.”

Read more about Dave’s take on Bitcoin in this piece, “What is Bitcoin actually worth?”

The Financial Planning Success Series

Yeske Buie in the Mediaon June 11th, 2018No Comments

Always willing to share our experiences and expertise in pursuit of growing the financial planning profession, Elissa and Dave are very proud to have been part of Ed and Jody Jacobson’s Financial Planning Success Series. The series is an online collection of wisdom, tips, and strategies from 30 leading experts and thought leaders across the profession – financial planners, CEOs, marketers, authors, speakers, coaches, and consultants – all of whom shared their insights on delivering an exceptional client experience to those seeking financial planning advice. Those who sign up for the series will receive access to interviews, weekly digests of links, exclusive free gifts, and more, including the interviews where Elissa and Dave share their thoughts. Other information available in the series includes:

  • The business case for Financial Planners to align their business and their life
  • Why knowing what Financial Planners don’t do is as important as knowing what they do…do
  • Reviewing both the “hard” and “soft” toolkits related to the Financial Planning Process
  • Strategies to increase engagement at all levels

The best part of The Financial Planning Success Series is it’s completely free and you can attend in your PJs! You can register today to receive access to this series via our unique link.

Women in Wealth

Yeske Buie in the Mediaon May 3rd, 2018No Comments

Summary By: Lauren Mireles, FPQPTM

Discussions about diversity and inclusion in the workplace are becoming more and more common and two of Yeske Buie’s own – Elissa Buie and Lauren Stansell – are leading by example to support women in financial planning. Both women recently participated in panel discussions at two separate conferences to talk about ways that Yeske Buie seeks to support a more diverse future for the financial planning profession. In addition to the panel, Lauren also shared her thoughts on attracting and retaining the next generation of planners in an interview featured on Asset TV. See what Lauren had to say about Yeske Buie’s practices via the full transcript below or via the full, five minute video.

  • Interviewer: What’s the business case for hiring NexGen advisors or professionals on your staff?
    • Lauren: I think first and foremost it’s passion. We are young and really excited to be in this profession and we are excited to show up as sponges and learn everything we possibly can. And that mentality comes with passion and a willingness to work hard, to do what it takes to get to best serve our Clients, and to do everything we can to constantly be improving. I work with a lot of NexGen planners at Yeske Buie and also in the San Francisco area and around the country, and there’s just an energy that I think we all bring to the table that’s really exciting. I’ve heard it been referred to as refreshing by many of the people I work with!
  • Interviewer: Yeske Buie is always on the forefront of diversity and inclusion, can you share more about your experience with that?
    • Lauren: Our focus is on attracting and retaining the best of the best, next generation talent – men and women equally. To support this, we’ve recently done an overhaul of our hiring, training, and onboarding process to make sure we are finding ‘A Players’ who are going to fit really well in our culture and who are passionate about what we do as a firm. We also wanted to make sure that we have a really comprehensive onboarding and training program so those who do come on are up to speed and working on real client work from week two and are giving back and contributing to the firm. This makes the role even more exciting; for someone to be able to come in and say three months in, “I’ve been in ten client meetings, I’ve been taking notes, I did the prep work for this meeting all by myself, etc.”, that’s really powerful.
  • Interviewer: What can our industry be doing to attract more women?
    • Lauren: I think a lot of it starts with awareness of the industry itself and the financial planning profession. To support awareness within our firm and with our clients, we do a lot of work with financial literacy for children of our clients so that they can start to learn about financial planning and financial literacy and also so they know we exist. Externally in the community and in the profession, I think as more and more undergraduate and graduate programs with financial planning degrees come about, there will be a lot more awareness about our work which will hopefully help us get more people into the profession.

Yeske Buie in the Media: A Close Bond?

Yeske Buie in the Mediaon May 3rd, 2018No Comments

Summary By: Lauren Mireles, FPQPTM

CNBC recently shared an article questioning Americans’ relationship with bond funds which they claim to be “America’s favorite investment.” The article argues that while bond funds have been growing in popularity due to their simple, cheap, and diversified nature, the projected increase in interest rates may make them a less desirable investment over the coming year. To gain a broader opinion on the argument, a number of prominent financial professionals including Dr. Dave Yeske shared their opinions with CNBC. Here’s what Dave had to say about Yeske Buie’s opinion of bond funds:

  • Regarding the Projected Increase in Interest Rates
    • CNBC: “For the first time in a very long time, it appears that interest rates are headed higher. Inflation remains below the Federal Reserve’s target of 2 percent, but it is rising and there is growing expectation that it will soon become something more to fight than to hope for. The Fed seems convinced. Last month it raised rates a quarter point, to the range of 1.50 percent to 1.75 percent, and is telegraphing at least two more rate hikes this year. While 10-year bond prices have recovered slightly from their fall early this year, most analysts expect the 10-year yield to continue moving higher and to finish the year above 3 percent.”
    • Yeske Buie: “‘We think rates may finally march upward from here,’ said David Yeske, co-founder of investment advisory firm Yeske Buie.”
  • Regarding the Advantages of Bond Funds
    • CNBC: “The growing popularity of bond funds for investors is due to the simple fact that they are the simplest, cheapest way for investors to buy a diversified basket of bonds. Investors can buy the broad market of government and corporate bonds, they can target international fixed-income markets, or they can invest in slices of the market or sectors therein. Bond funds offer a degree of diversification that only large scale can bring.”
    • Yeske Buie: “’We think it’s imperative to be diversified with bonds if you want more than just Treasurys,’ said Yeske. “Bond funds can give you a globally diversified portfolio at a low cost.’ Yeske currently has his clients’ bond allocations parked in funds with a duration of only one year, and he never stretches beyond three to five years’ average duration. ‘Our view of the role of bonds is as a stable reserve of value,’ he said. ‘We’re looking for low volatility.’”
  • Regarding Costs to Bond Fund Investors
    • CNBC: “Unlike the stock market, transaction costs in the bond markets are very high, depending on the broker you purchase them from. With yields as low as they are now, the costs of building a bond portfolio can consume much of the income generated.”
    • Yeske Buie: “‘No individual investor I work with has the scale of the bond fund manager we work with,’ said Yeske at Yeske Buie. He suggests that investors who need to sell portions of their bond holdings for income can do it more efficiently by investing in multiple bond funds of staggered duration. ‘Depending on the rate environment, you liquidate the one that has been hit the least by rising rates,’ Yeske said. He also argued that bond funds are not a trap in a rising rate environment. While their bond holdings can fall in value as rates rise, they are constantly reinvesting the proceeds of maturing bonds into higher-yielding replacements. That means income generated from the fund increases more versus a static portfolio of bonds.”

Read the full CNBC article here: Americans love bond funds, but will funds love them back?

AdvisoryHQ Recognizes Yeske Buie

Yeske Buie in the Mediaon March 21st, 2018No Comments

For the third straight year, AdvisoryHQ recognized Yeske Buie as one of the Top 11 Financial Advisors in the SF Bay Area. The financial review and media company compiled the listing based on their 4-step objective methodology which focuses on ranking firms with the everyday Client in mind and looks beyond analyzing a firm’s assets under management, revenue, and size. Instead, they consider a firm’s fiduciary duty, independence, transparency, level of customized service, history of innovation, fee structure, quality of services provided, team excellence, and wealth of experience. As detailed in their full listing, here are a few pieces that AdvisoryHQ noted about Yeske Buie that contributed to our appearance on this ranking:

Financial Planning Evangelists℠

Giving a friend or family member a referral to a San Francisco financial advisor—or visiting one for the first time—can be intimidating.

To alleviate reservations about meeting with a financial planner in San Francisco, the advisors at Yeske Buie pride themselves in being Financial Planning Evangelists℠, welcoming anyone who is referred to them for an introductory session.

If the firm is not a good fit, Yeske Buie is committed to finding a financial advisor in San Francisco that is, demonstrating their commitment to helping everyone attain great financial health.

Life-Long View

Yeske Buie believes that successful wealth management comes from the development of unique strategies that give its clients an edge over the market.

This San Francisco wealth management firm’s knowledge and expertise is called upon by colleagues and clients across the country and is founded on disciplined research and time-tested facts.

The firm views wealth management as a process that spans a lifetime, providing clients with the creativity and wisdom needed to make the most of their life journeys.

This holistic view is both unique and inspiring, contributing to Yeske Buie’s inclusion on this list of the top San Francisco financial advisors.

Rating Summary

As a top financial advisor in San Francisco, Yeske Buie exhibits a unique approachability and down-to-earth attitude, making the firm a great choice for clients that are partnering with a San Francisco financial advisor for the first time.

With a wide range of financial services, a fee-only structure, and a genuine desire to provide clients with expert, valuable financial resources, Yeske Buie is a great financial advisor in San Francisco to consider partnering with this year.

RELATED:

Elissa Buie Recognized – Again – as a Top Wealth Advisor by Washingtonian Magazine

Yeske Buie in the Mediaon January 4th, 2018No Comments

Elissa Buie, CFP®, co-founder and CEO of Yeske Buie, has been recognized, again, as one of the area’s best fee-only financial planners by Washingtonian Magazine as part of the magazine’s Top Wealth Advisors listing for 2018. Elissa has appeared on all of Washingtonian’s previous lists of top wealth advisors. The listing appears in the January issue of Washingtonian Magazine which is now on newsstands.

To compile the listing, Washingtonian Magazine surveys hundreds of financial professionals in the Washington, D.C. area, asking “Who, besides yourself or someone else in your own firm, would you trust with your own money?” In addition to the peer survey, the magazine follows up the recommendations with their own research, interviewing experts and consulting industry organizations and publications. Those named to the list received the most recommendations from all sources. Elissa was one of fifty-nine fee-only financial planners named. Below are just a few examples of ways that Elissa has made an impact in the financial planning profession over her 35-year career practicing financial planning.

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Associations
  • Elissa played a significant role in merging the Institute of Certified Financial Planners (ICFP) and the International Association for Financial Planning (IAFP) to form the Financial Planning Association (FPA).
  • Elissa is a past President of the Financial Planning Association and remains avidly involved with the Association.
  • Elissa was the 2013 recipient of the P. Kemp Fain., Jr. Award, the profession’s equivalent of a lifetime achievement award.
Research and Publication
  • Elissa has authored numerous articles and book chapters including…
    • “To Feel… Like a CFP®”; published in July 2000 in the Journal of Financial Planning.
    • “Policy-Based Financial Planning Provides Touchstone in a Turbulent Word”; co-authored with Dr. Yeske and published in July 2006 in the Journal of Financial Planning.
    • “Evidence-Based Financial Planning: To Learn… Like a CFP®”; co-authored with Dr. Yeske and published in November 2011 in the Journal of Financial Planning.
    • 17 Chapters of the CFP Board’s first-of-its-kind Financial Planning Competency Handbook; published by John Wiley & Sons in April 2013.
    • Policy-Based Financial Planning as Decision Architecture“; published by the Journal of Financial Planning in 2014.
    • Chapter 15 of the Financial Markets and Investment Series, Financial Behavior: Players, Services, Products, and Markets; co-authored with Dr. Yeske and published in May 2017.
Speaking and Media
  • Elissa has been quoted by and appeared on virtually every major media.
  • Elissa was named among Financial Times’ Top 100 Women Financial Advisors, InvestmentNews’ inaugural Women to Watch list, and Northern Virginia Magazine’s Top Financial Professionals listing.
  • Elissa is a frequent conference presenter on the topics of policy-based financial planning®, the discovery process in financial planning, and the role of science in the development of the profession. She has been a conference keynoter throughout the world, including the United States, Japan, the UK, South Africa, and Korea.
Philanthropy
  • Elissa is past Chair of the Foundation for Financial Planning for the Board of Trustees and is a significant financial contributor.
Education
  • Elissa holds an appointment as distinguished adjunct professor in Golden Gate University’s Ageno School of Business and co-teaches the capstone Cases in Financial Planning course.
  • Elissa is a long-time Mentor for and Dean for the Financial Planning Association’s Residency Program.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that others won't feel insecure around you. We are all meant to shine. And as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ~Marianne Williamson