Dave in the Chicago Tribune – ‘Getting personal with your financial expert can pay off’

YeBu in the Mediaon February 28th, 2014No Comments

Dave was recently quoted in the Chicago Tribune, where writer Janet Kidd Stewart tells readers how ‘Getting personal with your financial expert can pay off.’  Stewart suggests that clients get more for their money if their financial adviser has conversations with them and plans for those things that matter most to them, including the lifestyle they want now and in the future. Many financial service firms are increasing their efforts to address these important planning areas with clients. So how do you balance the values/lifestyle discussion with the numbers? Dave tells Stewart that it requires more than just a good relationship:

How do you ensure you’re actually getting something other than a new best friend out of these more intimate conversations?

Always look for metrics, said Dave Yeske, a financial planner with Yeske Buie, a firm with offices in San Francisco and Vienna, Va.

For retired clients, for example, Yeske advocates long discussions about matching lifestyle needs with the realities of a nest egg’s size. Once a spending level is agreed on, he sets strict guidelines on sticking with the plan.

If investments underperform, spending is automatically cut back according to a formula. If they outperform, clients get a bonus for the next year.

Yeske said the system greatly reduces client anxieties about market volatility because they see the original parameters as guidelines that they set based on their own goals.

“You can’t just talk the talk about having more personal relationships,” he said. “Advisers will do their best work if they can go deep with clients, but they can’t just pander. They actually need to bring in financial planning rigor with well-crafted strategies.”

Read the full article 

Investor Behavior: The Psychology of Financial Planning and Investing

Firm News & Events, YeBu in the Mediaon February 13th, 2014No Comments

investor_behavior_book_cover_pageWhy do investors behave as they do? That is the question posed and answered by the book “Investor Behavior: The Psychology of Financial Planning and Investing,” edited by H. Kent Baker and Victor Ricciardi and published by Wiley Finance.

This 30-chapter book (available from Amazon) covers the major principles of investor psychology and how personality, emotions, financial planning strategies, and the behavioral underpinnings of various trading and investment topics play into how clients make decisions.

Dr. Dave Yeske, CFP® and Elissa Buie, CFP® Managing Director and CEO of Yeske Buie, respectively, were part of the dynamic team of academics and experienced practitioners who contributed to the body of knowledge in “Investor Behavior.” Their contribution, “Policy-Based Financial Planning: Decision Rules for a Changing World,” places Policy-Based Financial Planning squarely within the context of behavioral finance and “choice architecture.” They describe the concept as follows:

“Although the field of behavioral finance helps to provide a deeper understanding of the cognitive biases present when individuals make financial decisions, practitioners need not only understanding but also practical tools. Policy-based financial planning is one such tool, offering a framework and approach that allows practitioners to craft decision rules that can keep clients committed to a consistent course of action in a seemingly chaotic and unpredictable world. . . . These comprehensive yet compact decision rules serve as a touchstone for both client and advisor, providing clear guidance in the face of rapidly changing external circumstances. In their ideal form, financial planning policies are both broad enough to encompass virtually any external change and specific enough to return clear answers as to appropriate action.”

Ms. Buie and Dr. Yeske have been writing and speaking on the topic of Policy-Based Financial Planning since 2006, when their article “Policy-Based Financial Planning Provides Touchstone in a Turbulent World,” was published in The Journal of Financial Planning. The Journal also published their most recent collaboration, “Evidence-Based Financial Planning: To Learn. . . Like a CFP®,” which appeared in the November 2011 issue.

Dave Quoted in CNBC – Stocks Still Tops, Advisor Survey Finds

YeBu in the Mediaon January 29th, 2014No Comments

CNBC_logoWhen it comes to assessing where to put money to work in 2014, Andrew Osterland of CNBC reports that advisors are largely in agreement: tilt towards stocks. Of the 1,449 CERTIFIED FINANCIAL PLANNERTM professionals surveyed by CNBC/Financial Planning Association, 87% were bullish on stocks, particularly when the investment strategy is long-term. In addition to the stock tilt, advisors are shifting towards greater international exposure. In the report, 81% of advisors reported that they planned to talk to their clients about increasing their allocations to international stocks with about a 51/49 split between emerging markets and Europe.

“Notwithstanding the boom and bust cycles in emerging markets, there’s every reason to believe that they’ll continue to be among the fastest-growing markets in the world,” [David] Yeske said. “There’s a wide range of advisors and financial planners who see the virtue of building global portfolios.”

This doesn’t mean, however, that advisors aren’t recommending bonds.

“Bonds can be a stable reserve of value, or they can be as volatile as stock,” said David Yeske, co-founder of advisory firm Yeske Buie Inc. “I think a lot of advisors are shifting their bond allocations to shorter maturities and higher credit quality.”

Yeske, who participated in the survey, said that 100 percent of his fixed-income portfolio currently has a duration of less than a year and an average credit rating of single A.

A topic that continues to be hotly debated is whether to employ tactical asset allocation, which is a strategy to move large amounts of assets into one asset class or another to produce greater return. So far, the general consensus is that it is a best practice to rebalance funds back to their target.

Yeske, for one, has been selling large-cap and small-cap U.S. stocks and buying global real estate, emerging-market stocks and even bonds over the last six months.

He said that many of his clients are still traumatized by the financial crisis of 2008 and want to get out of the U.S. market after the recent run-up.

“I agree, but we do it according to plan,” he said. “It’s all about rebalancing.”

Read more of Osterland’s article.

15 Transformational Advisers: David Yeske and Elissa Buie

Articles of Interest, YeBu in the Mediaon June 20th, 2013No Comments

Elissa and Dave were featured in InvestmentNews‘ 15th anniversary edition special feature of the top 15 transformational advisers.  The feature, written by Andrew Osterland, highlights Elissa and Dave’s relationship and their extensive contributions to the financial planning profession, focusing especially on their work in the areas of “policy-based financial planning” and the introduction to greater scientific rigor to the profession’s body of knowledge.


Osterland notes Elissa and Dave’s longtime commitment to improving practice through research and teaching.

The two financial advisers, whose firm has offices in Vienna, Va., and San Francisco, are well-known in the financial planning profession for their work at the industry’s major trade group — the Financial Planning Association — as well as their roles as educators at Golden Gate University and their contributions to the academic literature of the financial advice field.

Also noted in the article was the work Elissa and Dave have done to develop the concept of “Policy-Based Financial Planning,” which involves the development of compact decision rules that can guide clients who must make decisions in the face of a rapidly changing environment.

Mr. Yeske’s and Ms. Buie’s most important contribution to the academic literature was a paper published in the Journal of Financial Planning that they co-authored in 2006 on policy-based planning. In it, they argued that just as advisers use investment policies in managing assets, they also should draft policies to guide their planning with clients.

Find out their most important contributions to academic literature and to the planning profession

FPA NorCal Attendees Raise Over $650,000 to Support Pro-Bono Financial Planning

Firm News & Events, YeBu in the Mediaon June 12th, 2013No Comments

Eric and Elissa at 2013 NorCal - Email Large w Spacing

SAN FRANCISCO, CA, JUNE 13, 2013 - The campaign to support the delivery of financial planning to the underserved was organized by the northern California chapters of the Financial Planning Association® (FPA®) along with TD Ameritrade on behalf of the Foundation for Financial Planning.

This achievement took place at FPA’s 41st Annual NorCal Conference held in San Francisco, CA on May 28-29, 2013. The conference is a regional event for the northern California area that also attracts many of the most influential financial planners from across the nation.

Chair of the Foundation, Elissa Buie, CFP® of Yeske Buie, took to the stage on the first day of the conference to address the nearly 500 attendees. She highlighted the Foundation’s mission to help people take control of their financial lives by connecting the financial planning community with those in need, and shared TD Ameritrade’s generous commitment to match pledges to the Foundation dollar-for-dollar up to $1 million. In her comments, Buie noted the role of pro-bono service in the financial planning profession.

“As financial planners, we know the power of financial planning. It changes peoples’ lives. But not everyone has access. One of the hallmarks of any true profession is a commitment to public service and the delivery of pro-bono aid to those in need. Members of FPA’s Northern California chapters have long exemplified that spirit with exceptional generosity in their commitment of both time and money to help the less fortunate. The Foundation is the only organization devoted solely to supporting the delivery of pro-bono financial planning. We have a track record of success that has impacted millions. And those in this room know that pro-bono financial planning enriches the lives of all those involved, from recipients to volunteers to donors.”

Eric Flett of Concentric Wealth Management emphasized the need for the community to be a part of the Foundation’s mission by volunteering their time and/or their financial resources.

“While many advisors and clients have rebounded from the economic downturn, many people still need financial advice, including, for example, those who are out of work, who have mortgages under water, who have excessive credit card debt, and who just can’t make ends meet. The Foundation is helping reach those people most in need.”

By the end of the conference, attendees had pledged $327,565, which, when combined with TD Ameritrade’s matching offer, brought the total dollars raised to $655,130. Among the most generous donors was Ken Coit, whose substantial pledge over the next five years will bring his lifetime donation to the Foundation to more than $500,000.

The financial planning teams at Gemmer Asset Management and Yeske Buie® both made new pledges to the Foundation during the conference, with both companies promising to match employee pledges dollar-for-dollar. In making the commitment to match employee contributions, Dave Yeske, CFP® expressed the hope that financial planning firms across the country would similarly commit to multiplying the impact of their employees’ commitments to the Foundation, “as business owners, we’ve all benefited tremendously from the emergence of financial planning as a true profession, this is our chance to give back in gratitude for all the gifts we’ve received therefrom.”

Visit the Foundation’s website and click on the green “Pledge Now” button for information on how you can contribute to making a difference in the financial lives of others. The next $200,000 of new pledges over $1,000 will be doubled using the remaining TD Ameritrade match.

About the Foundation for Financial Planning
The Foundation is a 501(c)(3) non-profit charitable organization whose mission is to support the delivery of pro-bono financial planning services to those in need. Governed by a volunteer board of financial planning and industry leaders, the Foundation has awarded grants, provided volunteers, and contributed financial services to organizations such as Wounded Warriors, the American Red Cross (Southern Arizona), Girls, Inc., Operation HomeFront, and the Kentucky Domestic Violence Association, among many others.

In a recently announced partnership, the Foundation has taken over the administration of the Financial Planning Association’s pro-bono activities and will manage the day-to-day logistics within the FPA® community. In combining the financial and administrative support of the Foundation with the energetic pro-bono efforts of FPA chapters across the country, FPA and the Foundation hope to show how such partnerships can enhance the pro-bono efforts of any segment of the financial planning community with a commitment to serving the public.

Elissa and Dave in the Wall Street Journal

Articles of Interest, YeBu in the Mediaon June 6th, 20131 Comment

A recent article in the Wall Street Journal profiled three adviser couples who work together. Elissa and Dave were one of those couples. Here is what Caitlin Nish had to say in her article, “Adviser Couples Who Live, Work Together”.

Elissa and Dave in Alaska

Dave Yeske and Elissa Buie

Yeske Buie Inc., Vienna, Va. and San Francisco, $440 million in assets under management

First comes a board commitment, then comes marriage:

Mr. Yeske and Ms. Buie met while on the board of a financial planning group in 1996. At the time, they each had their own practice–on opposite coasts, he in California and she in Virginia. They also were married to others. Six years later, when both were single again and at a conference in Alaska, they decided not to let 2,419 miles stand between them, Ms. Buie says.

They married in 2006 and finished merging their firms in 2008.

Why they combined practices:

“At first we assumed we wouldn’t merge,” Mr. Yeske says. “We thought we might kill each other.” But their businesses were complementary: Ms. Buie had the staff and systems to serve clients in a particularly consistent and effective way. Mr. Yeske had hardly any staff but strong technology.

They also had different interests: Ms. Buie wanted to manage the business. Mr. Yeske wanted to work with clients and bring in new ones.

How he got top billing:

Ms. Buie volunteered for the second spot in the firm’s name. “She said, ‘It matters more to you. And, oh, by the way, I’m going to be the CEO,’” Mr. Yeske recalls.

The toughest part of working together:

“We eat, sleep and breathe the business,” Ms. Buie says, adding that it occasionally frustrates their daughters. “The challenge is making sure we focus on things other than the business.” These include sports, opera and travel.

Read the rest of the article

Publish or Perish?

YeBu in the Mediaon May 20th, 2013No Comments

Financial Planning Competency HandbookIn the May 2013 issue of Investment Advisor Magazine, columnist Bob Clark asks the question: Do we really need another book about financial planning?

Bob is asking the question in response to the release of the CFP Board’s Financial Planning Competency Handbook, published by John Wiley & Sons. The book is an attempt to define and flesh out the financial planning profession’s body of knowledge as defined by the CFP Board.  Elissa and Dave contributed 30 chapters to the book and Bob makes note of their participation.

Also a leader in the financial planning profession, Elissa Buie, MBA, CFP, is both a practicing planner and a professor of financial planning at Golden Gate University. As the last chair of the ICFP, she was instrumental in the creation of—and the first chair of—the FPA, and is the current chair of the Foundation for Financial Planning. Her husband and partner, Dave Yeske, CFP, MA, DBA, is also a past president of the FPA, and is an associate professor at Golden Gate University.

After noting some of the potential issues raised by the book, including the possibility of its contents being treated as de facto practice standards in a court of law, Bob concludes:

The “CFP Board Financial Planning Competency Handbook” is an impressive work, compiled by leading academics and practitioners in the profession. It undoubtedly will achieve its goal of advancing the knowledge base of the planning profession. Part of that process will be CFPs comparing the contents to how they practice financial planning.


The Power Couple

YeBu in the Mediaon April 11th, 20134 Comments

GGU: The Magazine of Golden Gate University just published their Spring issue with the cover story “The Power Couple”, which highlights Dave and Elissa and their team approach to teaching and living. The article takes you on a journey starting with how Dave and Elissa first met and how Yeske Buie evolved, to how this duo used their complementary skill sets to revamp the Cases in Financial Planning capstone class at GGU. It wraps up with a shared appreciation for how the work they do influences the minds and lives of their students and how this continues to inspire them on their mission to evangelize financial planning.

Power Couple

“It is truly one of the most special things, one of our favorite things that we participate in,” Buie says. “We love it. … When you see the transformation of these very well-educated, enthusiastic human beings coming in the front of the class, going out the back end of the class actually getting the magic of financial planning… It’s just beyond imagination.”

“The school,” says Yeske, “attracts motivated students who are open to deep learning and personal transformation and have been a joy to teach. Anyone entering GGU’s financial planning program becomes part of a very special learning community that offers tremendous opportunities for personal and professional growth.”

Power Couple



Financial Planning Competency Handbook

Articles of Interest, Firm News & Events, YeBu in the Mediaon March 28th, 2013No Comments

PR Newswire Press Release

John Wiley & Sons has just published the first-of-its-kind Financial Planning Competency Handbook. Elissa Buie, CFP® and Dr. Dave Yeske, CFP® of Yeske Buie contributed 30 chapters to the Handbook as members of a select team of practitioners and academics invited to write this comprehensive guide to financial planning. The project was sponsored by CFP® Board of Standards, which administers the CERTIFIED FINANCIAL PLANNERTM (CFP®) exam and manages the use of the CFP® credentials. The Handbook is also available on Amazon.com.

The Handbook includes all the major topics in financial planning, comes with 400 practice questions online, and CFP® professionals are eligible for an upgrade to take a 28-credit continuing education test.

“The financial planning profession has long needed a book that encompasses not just the tactical pieces of putting together a financial plan, but also the academic underpinnings of a growing discipline,” said CFP® Board Chief Executive Officer Kevin R. Keller , CAE.

“The Financial Planning Competency Handbook will discuss the theoretical content, actions, and contexts that are necessary in financial planning practice. This handbook, designed for the entire profession of financial planning, will provide a theoretical framework for many of the major content areas in financial planning, while also providing real-world guidance for practicing professionals. It will also contain competency levels relative to financial planning practice as well as avenues for furthering student achievement in financial planner preparation programs. There will also be more than 100 vignettes that outline specific contexts in financial planning practice as well as the necessary decisions and actions of the practitioner within those settings.”
-CFP® Board Press Release

About Elissa Buie
Elissa holds an MBA from the University of Maryland and a BS in Commerce from the University of Virginia.  She has been practicing financial planning for nearly three decades and she has been deeply involved in the development of the financial planning profession. Elissa is the CEO of Yeske Buie and Chair of the Foundation for Financial Planning. She is also a past-chair of the Financial Planning Association (FPA), a Dean in FPA’s Residency Program, an adjunct professor in Golden Gate University’s Ageno School of Business. She has been quoted in The Wall Street Journal, Washington Post, and Business Week, and has made appearances on The Today Show, NBC News, and CNBC and has been published in the Journal of Financial Planning.

About Dave Yeske
Dave holds a doctorate in finance from Golden Gate University, as well as an M.A. in Economics and a B.S. in Applied Economics from the University of San Francisco. Dave is Managing Director of Yeske Buie, a Mentor in the Financial Planning Association’s (FPA) Residency Program, and holds an appointment as  Distinguished Adjunct Professor in Golden Gate University’s Ageno School of Business. He is a past-chair of the Financial Planning Association, and also chaired FPA’s PAC, Research Center Team, and Academic Advisory Council. Dave has been quoted in The Wall Street Journal, The New York Times, and The San Francisco Chronicle, and has written feature articles for Research Magazine, San Francisco Magazine, and The Journal of Retirement Planning.

Learn more about Elissa and Dave.

Training the Next Generation of Advisors

YeBu in the Media, YeBu Millennialon March 27th, 2013No Comments

The Wall Street Journal’s Caitlin Nish quotes Elissa on the topic of career path and developing young advisors.

The training program at Yeske Buie Inc., an RIA with offices in Vienna, Va., and San Francisco, has a somewhat different long-term goal–succession planning.

The firm, which oversees about $426 million in assets, is currently hiring only young new planners, typically out of college financial planning programs.

“Their minds are clean and we can show them our philosophies and methods,” says Chief Executive Elissa Buie. The firm has a structured career path for these new planners, comprising multiple levels of training and expectations.

For instance, once they pass the CFP exam, they graduate into the path’s second tier as an assistant financial planner. They are expected to meet with clients and provide relationship management, but don’t give advice. That doesn’t happen until they move into the second phase of the next financial planner level. Ultimately, the young hires are expected to work their way up to the senior financial planner level, where they will be on an ownership track.

Yeske Buie’s career ladder was originally designed by a practice management consultant but is constantly evolving, Ms. Buie says. For example, she’s realized that students aren’t getting a deep understanding of the securities market, like how a margin account works, in college programs. Therefore, she’s planning to add a new requirement to the financial planner tier–studying for the Series 7 exam and taking a mock test.

Ms. Buie says she and her husband, who together founded the firm, intend to be dispensable, but not gone, within the next several years.

“We won’t get to a place where they can run things by 2020 unless we’re crystal clear about what they need to be learning and how they need to develop over that time period,” she says. The firm currently has four planners going through the track, the oldest of whom is 27.

Meet Yeske Buie’s team.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that others won't feel insecure around you. We are all meant to shine. And as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ~Marianne Williamson