Russell Kroeger

Financial Planning Resident

2015-01-21 RK HeadshotRussell Kroeger, a spring 2013 graduate of Virginia Tech’s CFP® Certification Education Track, traveled 2,750 miles across the United States to join our Residency Program. After working for a North Carolina financial planning firm for 18 months, Russell and his girlfriend decided to embark on a journey to experience the lifestyle of San Francisco. At Virginia Tech, Russell was involved in the FPA student chapter, where he served as VP of Membership, and was an active member and officer in Delta Sigma Pi. Russell was also privileged to have spent a semester studying in Riva San Vitale, Switzerland and traveling throughout Europe.

Since graduating, Russell has been focusing on building his foundation of knowledge in an effort to add value to clients and the Financial Planning profession. He hit a milestone in his professional development track when he passed the CFP® Exam in July of 2014 and will satisfy his experience requirements in late spring 2015. Russell is looking forward to continuing his involvement with the FPA and is excited to build relationships with new friends on the west coast.

Outside of the office, Russell enjoys staying active and healthy, exploring and experiencing different cultures (especially food!), and spending time with friends and family.

Client Focus: As a Financial Planning Resident, Russell works with the rest of the Financial Planning Team to ensure that clients’ financial planning needs are met and to help them achieve their Live Big® goals.

Current Update: Although Russell has been hard at work in the office, a few weeks ago he started another part-time job – APARTMENT HUNTING! The silver lining in this time consuming adventure is that it gives him an excuse to explore various neighborhoods more thoroughly as he narrows prospective locations. Outside of work and shopping for places to live, Russell has settled into a routine making the Embarcadero YMCA his playground where he has joined early morning yoga classes and has found a group of guys with whom he plays basketball 3 mornings a week.


“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that others won't feel insecure around you. We are all meant to shine. And as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ~Marianne Williamson